• Approved by Sensitive Choice®
• Free from fragrance and colourants
• Safer for those with allergies or asthma
• Ideal for baby clothes
Use with ultra sensitive fabric softener to keep clothes soft and gentle on skin.
Formulated from the latest generation plant-based ingredients, our ultra concentrated laundry liquid cleans effectively and economically. Being free of things like optical brighteners, phosphates and synthetic fragrances means it's kinder to your skin and ideal for those with sensitive skin or allergies.
Performance: Our laundry liquid has been independently benchmarked against the market leader to ensure excellent results.
Use a little, save a lot: Our laundry liquid is safely super concentrated to give you many washes per pack. To help you use only as much as we recommend, we've included a handy measuring cap on the smaller bottles, so you get the most washes per pack:
500ml = 14 washes
1L = 28 washes
5L = 140 washes
20L = 560 washes
New front loaders: You are sometimes required to run an empty first cycle in your machine with a dose of detergent to get it ready for use, however our laundry liquid is not suitable for this. It contains eco surfactants which are naturally high foaming (the addition of clothes to your wash helps reduce this foam). We suggest using our laundry powder for the first wash. Once the front loader has been readied for use it is absolutely fine to use our laundry liquid in your front loader.
Renewable sugarcane plastic: Our bottles are made from renewable sugarcane plastic, which is 100% recyclable and helps to reduce your carbon footprint.
Safer for our environment: Our laundry powders and laundry liquids have been approved by NZ's premier eco-labelling authority Environmental Choice (Laundry detergents License No. 0212112). This is your guarantee that we are committed to environmental leadership and that these products are less harmful to the environment. With proper greywater systems in place, the water from your machine or hand-wash can safely be re-used on your flower gardens, lawns and trees. Suitable for septic tanks.
Sustainable manufacturing: Our laundry liquid is made in NZ to the strictest environmental standards in our ISO14001, Enviromark Diamond and CarboNZero certified factory.